Tuesday, 13 October 2020

Apple October 2020 Event - What You Need to Know

Earlier this evening, Apple held an online event to announce four new iPhones – including their first 5G devices – and an exciting new home accessory. Here’s everything you need to know about the exciting announcements!

HomePod Mini

First up, we have a development on Apple’s home speaker. A compact version of Apple’s smart HomePod still promises “truly big sound”, despite its smaller size. Boasting an S5 chip – the same as you will find in last year’s Apple Watch – the speaker promises “computational audio”, while it will interact directly with a user's iPhone, providing visual, audio and haptic feedback. When two are placed in the same room, they automatically become a stereo pair, while multiroom audio is an option if they are placed around the house. Whatever your music taste, it’s certainly going to sound stunning coming out of this little beauty.

And if that wasn’t enough, Siri support will make life easier, especially with the charming feature ‘Intercom’ that allows users to send instant messages across a network of linked HomePods, Watches, iPhones and other Apple products. The Office’s Ryan Howard’s Wuphf.com is becoming a reality!

iPhone 12

The main attraction of tonight’s event was, of course, the announcement of Apple’s next iPhone. The 12 will offer 5G support, along with a “Smart Data Mode” that will drop to 4G to save battery life when high speeds aren’t needed. A new type of screen known as “ceramic shield” that is supposedly tougher than any smartphone glass with four times better drop performance will offer a stronger phone than Apple has made in the past, while the A14 Bionic chip is 50% faster for graphics performance than any other smartphone chip.

Games are going to look stunning on the phone’s gorgeous OLED screen, while a beautiful new industrial design with squared-off edges resembling the latest iPad Pro looks gorgeous here. We can’t wait to get into some Among Us action on this stunning screen - red will look even more sus than ever on that display.

A circular magnet wireless charger can be attached to the phone’s inner ‘MagSafe’, which will also allow accessories such as cases and money clips to attach to the phone strongly.  A super retina XDR screen will bring your 4K 60fps recordings to life along with your stunning night-time photography thanks to Night Mode support across all lenses, while new model colours will inject some personality into the handset. We’d plump for the stunning new pacific blue, but traditionalists among you will be glad to see that graphite, gold and silver will be available too.

iPhone 12 Mini & Pro Editions

With a 5.4” screen versus the flagship model’s 6.1”, the Mini edition of the new iPhone isn’t enormously smaller but will certainly make all the difference in your pocket. The Pro has a super sexy Stainless Steel finish, along with some improved features such as telephoto lens and Deep Fusion technology to enhance photos along with optical image stabilisation. The Pro will also shoot videos in Dolby Vision HDR and ProRAW, which will delight budding filmmakers and professional videographers. LiDAR on the camera system adds AR features, promising this phone is truly prepared for the future of tech.

In summary, these updates offer a nice introduction to the future, while not reinventing the wheel. The saying goes that if it ain’t broke don’t fix it, and Apple have certainly taken this to heart by subtly improving their leading products across the board without forgetting that it is their beautiful simplicity that makes them the best tech products on the market. We are so excited to get our hands on these beauties! Welcome to the future. 

If you missed it, you can check out the whole event here!

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