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CeX is proud to be the headline sponsor of Herts Pride

We welcome our customers to join us in celebrating the incredible progress the queer community has achieved in recent years, as well as helping to raise awareness of the many struggles that remain prevalent in today's society.

CeX is proud to be the headline sponsor of Herts Pride 2025 – marking our third consecutive year supporting this vibrant celebration of identity, unity, and progress.

At CeX, connection is everything. From the vibrant communities built through tech to gathering mates for some co-op gaming fun, we believe in the power of connection to spark joy, drive change, and bring people together. Since opening our first shop just off Tottenham Court Road in 1992, we’ve grown into a global network of stores across 11 countries – but our core values haven’t changed.

Diversity, individuality, and inclusion aren’t just policies for us – they’re part of our DNA. We live and breathe them in everything we do, every day. We're proud to stand with the LGBTQ+ community – not just at Pride, but always.

Herts pride takes place on Saturday August 30th at Cassiobury Park, Watford Hertfordshire.
For tickets and more information, visit hertspride.org.

#ReflectionsofaRainbow

What Your Favourite LGBTQ+ Character Says About You?

We’re taking a fun look at what the characters from some of our favourite games, TV shows, and films say about you. Whether you’re into heroic adventurers, dramatic icons, or chaotic best friends, there’s something here for everyone. And remember you can save on games, films, and more in CeX stores nationwide or online.

You’re a dreamer with a strong sense of right and wrong. You like to travel and tell stories of your experiences, and always end up in the right place at the right time with your sword in one hand and wit in the other. You have a quiet curiosity, and despite your cynical introverted nature are happy amongst your friends and community and will protect them at all costs.

Known for:

You’re clever, focused, and a little obsessed with solving every mystery the world throws at you. You admire strong, capable characters who stay calm under pressure, even when facing giant robot dinosaurs. You probably have strong opinions about archery technique, AI ethics, and whether you'd thrive in a post-apocalyptic landscape (you absolutely would). You love a good challenge and believe curiosity is one of the greatest strengths a hero can have.

Known for:

You carry the kind of strength that doesn’t shout, but holds steady when everything else falls apart. You root for the outcasts, the misfits, and the ones who just need someone to believe in them. You protect the downtrodden like it’s second nature, not because you have to, but because you know what it means to need that kind of care. You live for your chosen family, and in rebuilding something better, even after everything's been burned down.

Known for:

You are not here for subtlety. You want passion, power, and very expensive outfits. You fall in love with the villains first, usually because you are the villain, or at least a little villain-adjacent. You crave romance that feels like an opera: high-stakes, blood-soaked, and sung in French. You're either wearing velvet right now or wish you were. You know that immortality is overrated, unless it comes with eyeliner and drama.

Known for:

You’re the designated grown-up in the group chat, but mostly because you’re the best at staying calm while everything’s on fire. You speak fluent sarcasm, offer unsolicited advice with style, and somehow know everything that’s going on at all times. You thrive in shared apartments and chaotic friend groups, and you’re weirdly good at fixing problems you didn’t cause. You’ve definitely said “I’m not judging you, I’m just observing… critically.” You’re the kind of person who turns side-eye into an art form, and somehow still gets invited to everything.

Known for:

You’re composed under pressure and fierce under fire. You know exactly who you are, even when the world tries to strip that away. You’ve turned survival into an art form and self-expression into armour. You give sage advice, excellent side-eye, and probably great haircuts. You believe in looking your best, fighting for justice, and holding space for others even when yours is shrinking. You’ve walked through fire and came out with your nails done.

Known for:

Join over 2 Million CeX App users today!

Sunday, 1 June 2025

CeX Is Proud to Sponsor Herts Pride 2025

Thursday, 29 May 2025

What Your Favourite LGBT+ Character Says About You